Celebrating success

When your hard work pays off you should celebrate - whether it's a winning a new contract or getting an award, opening a new service or taking on more staff.

All these events are rightly a cause for celebration in any organisation or business - but they are also a way of further raising the profile of what you do, enhancing your reputation, and even generating more new business.

I once organised media coverage for a small business that was expanding into new premises. The company made serving counters - the type you see in carveries or canteens. The story was well covered by the regional media and the business was delighted with the attention it got.

Two weeks later they rang to thank me again for the coverage as due its appearance in a regional daily paper a buyer for the Ministry of Defence had discovered there was a firm in the region that could supply the products they needed for a local army base - the result a new £1m contract and the potential of more work with the MoD.

So next time your business has something to celebrate don't just share that good news with your friends, family, and employees - let a company expert in generating news coverage help you get the recognition you deserve - contact Sentry PR at www.sentrypr.co.uk