Being an "awards junkie" is good for business
- Caroline Parnell, Sentry PR
- Oct 3, 2016
- 2 min read

Winning awards isn't just a great excuse to celebrate the success of your team - but it can also be good for business.
With over 20 national awards to my name I have been accused of being an "award junkie", but getting that external validation for the work you do is great for team morale and can also help to promote your business or organisation.
Whether it's to attract new business or people with the scare skills you need, getting external recognition and publicity from winning awards is a great way to raise your profile.
I've lost count of the times I've heard people moaning about some other organisation or business winning awards, with the predictable comment "But we've been doing that for years!"
You might have been, but if you didn't enter the awards in the first place you don't stand a chance of winning.
Awards don't come easily. You not only have to do great work to be eligible for an award, but you also need to be able to present that work in a way that persuades the judges that you're the winner.
Judging awards isn't easy, which is why an entry that stands out from the crowd has a better chance of success. But if you're too busy doing the work to find time to write the entry, or just don't know how best to market the great work you do, what chance do you have of winning the external recognition you deserve?
The answer's easy - contact Sentry PR at www.sentrypr.co.uk or call 0780 7671728. We are experts at presenting your great work in a way that will appeal to award judges. So what's stopping you from getting the recognition you and your business or organisation deserve?